Armagh City, Banbridge and Craigavon Borough Council

Transform Your Retail Business Through Digital Marketing

Boost your retail business with new opportunities in digital marketing

Many consumers in the UK frequently purchase online so using digital marketing to reach new customers could give your business a significant boost. The Digital Retail Therapy Programme is designed to give you an overview of the opportunities that digital marketing can bring and develop digital skills within your retail business. 

This programme will offer an in-depth diagnostic audit of your business’ digital capabilities in addition to 15 hours of one to one digital mentoring across:

  • Website marketing
  • Data and analytics
  • Social media marketing
  • Affiliate marketing
  • Email marketing
  • Display marketing
  • Mobile marketing
  • Geo-marketing tactics
  • Search engine optimisation
  • Per pay click (PPC) advertising

As an addition to the events, 20 retail businesses can apply* for an in-depth diagnostic audit of their business’ digital capabilities and also receive 15 hours of one to one digital mentoring. As a result, the participating 20 businesses will have developed a bespoke focused digital marketing action plan with the aim of increasing sales and building digital capacity.

*subject to eligibility criteria.



Emma Gribben

Emma is an international digital marketing consultant and trainer working with start-ups, SMEs, brands and agencies in NI, ROI, UK, Dubai and Australia across digital strategy, website performance enhancement, social media, content marketing, SEO, email marketing, online PR and influencer marketing.

Emma has helped global businesses achieve impressive returns on digital marketing.


Niamh Taylor

Niamh is an award-winning digital marketing expert with over 18 years experience in marketing, both online and offline, across B2B, B2C and public sector. She is a digital specialist business mentor and has previously lectured for The Digital Marketing Institute Ireland.

Niamh is a regular guest speaker at conferences and delivers training on all areas of digital marketing. Her passion is helping companies get the results they need with tailored digital marketing strategies.

Carolyn henderson Digital 24 Belfast

Carolyn Henderson

As a specialist in Online Marketing for over ten years, Carolyn is passionate about all things digital. She is a multi-award winning digital marketer who dedicates her time to continually learning and growing in her field.

She has excellent analytical, creative and strategic skills.

She won CIM Retailer Of The Year, DANI Award for Best Online Strategy and Belfast Telegraph for Excellence in Marketing. She also won Best NI Blogger for her own blog – Forever Scarlett. 

Oisin O Murchu

Oisin O Murchu

Oisin is a talented digital marketer who gets stuck into all areas of digital, from blog writing and content creation to advertising and social campaigns. His analytical skills make him a pro at tracking online consumer behaviour, identifying opportunities to make more from your online campaigns and get a better ROI.


Inspire, Innovate and Invest with New Opportunities in Digital Retail

This FREE event will provide a diverse range of retailers with insights around opportunities for digital retailing. Attendees will benefit from a panel discussion around latest opportunities in digital retail as well as a case study from a local retailer detailing their experience of bringing retailing across to digital platforms. Speakers will cover topics including websites and digital storefronts, retailer marketplaces and how to drive retail through social media.

Date: 24th April 2018  |  Time: 9.30am – 12.30pm

Location: Armagh City Hotel

Understanding Data for Your Retail Business Masterclass

This event will identify and address opportunities in capturing and understanding retailing data through an introduction to Google Analytics, a review of best practice customer mapping and usability tools to enhance customer experience, and finding and understanding data from your social media channels. 

Date: 10th May 2018  |  Time: 9.30am – 12.30pm Location: Banbridge Town Hall

Register Your Interest