Armagh City, Banbridge and Craigavon Borough Council
Transform Your Retail Business Through Digital Marketing
Apply today - closes 19th July 5pm
Boost your retail business with new opportunities in digital marketing
Many consumers in the UK frequently purchase online so using digital marketing to reach new customers could give your business a significant boost. The Digital Retail Therapy Programme is designed to give you an overview of the opportunities that digital marketing can bring and develop digital skills within your retail business.
This programme will offer an in-depth diagnostic audit of your business’ digital capabilities in addition to 2 days of one to one digital mentoring across:
- Website marketing
- Data and analytics
- Social media marketing
- Affiliate marketing
- Email marketing
- Display marketing
- Mobile marketing
- Geo-marketing tactics
- Search engine optimisation
- Per pay click (PPC) advertising
As an addition to 6 digital events that will be launched in June 2019, 60 retail businesses can apply* for an in-depth diagnostic audit of their business’ digital capabilities and also receive 2 days / 15 hours of one to one digital mentoring. As a result, the participating 60 businesses will have developed a bespoke focused digital marketing action plan with the aim of increasing sales and building digital capacity.
*subject to eligibility criteria. This is strictly a retail programme and only retailers with premises solely used for retail will be considered.
MEET THE MENTORS
Emma Gribben
Emma is an international digital marketing consultant and trainer working with start-ups, SMEs, brands and agencies in NI, ROI, UK, Dubai and Australia across digital strategy, website performance enhancement, social media, content marketing, SEO, email marketing, online PR and influencer marketing.
Emma has helped global businesses achieve impressive returns on digital marketing.
Niamh Taylor
Niamh is an award-winning digital marketing expert with over 18 years experience in marketing, both online and offline, across B2B, B2C and public sector. She is a digital specialist business mentor and has previously lectured for The Digital Marketing Institute Ireland.
Niamh is a regular guest speaker at conferences and delivers training on all areas of digital marketing. Her passion is helping companies get the results they need with tailored digital marketing strategies.
Carolyn Henderson
As a specialist in Online Marketing for over ten years, Carolyn is passionate about all things digital. She is a multi-award winning digital marketer who dedicates her time to continually learning and growing in her field.
She has excellent analytical, creative and strategic skills.
She won CIM Retailer Of The Year, DANI Award for Best Online Strategy and Belfast Telegraph for Excellence in Marketing. She also won Best NI Blogger for her own blog – Forever Scarlett.
Oisin O Murchu
Oisin is a talented digital marketer who gets stuck into all areas of digital, from blog writing and content creation to advertising and social campaigns. His analytical skills make him a pro at tracking online consumer behaviour, identifying opportunities to make more from your online campaigns and get a better ROI.
Caroline O'Neill
Caroline is owner of DIGG Childrenswear in Dungannon. Caroline also pioneered DIGG for Success helping businesses to establish and utilise effective online social media marketing. She is a mentor for small businesses looking to grow their presence on social media.
Meghan Semple
Meghan is a excellent marketing strategist with experience working with businesses to help them grow. Her passion for getting things done & helping small businesses thrive lead her to working with some extraordinary brands.
She loves creating memorable experiences and helping businesses thrive through effective digital marketing strategies, always considering the entire user experience.
Natasha Mackay
Natasha’s passion for all things digital coupled with her analytical skills help her to create powerful digital marketing strategies for our clients.
Her clients benefit from OCD levels of organisational skills, a genuine passion for teaching others about digital marketing, her good eye for design, and her obsession with social media analysis.
UPCOMING EVENTS
Maximise Your Online Potential: Sell More Online
This FREE event will provide a diverse range of retailers with insights around opportunities for digital retailing.
“No industry,” wrote Harvard Business Review at the close of 2018, “is failing faster than retail.” What the data shows however isn’t that retail is failing. Instead, it points to the now unignorable centre of commerce: customer choice – both offline and online. Modern customers want options to buy through multi-channels therefore traditional retailers need to know the many ways they can sell online.
This workshop will address the range of ecommerce channels retailers can use to succeed online by making clever decisions on where to sell. This event will address the changing face of high street retail, sharing tips and advice around ways to manage change in addition to providing delegates with practical information around online selling channels available to choose from including;
- Custom built websites; platforms to choose from including WordPress, Magento | Speaker: Russel Crawford – Director at web agency Kobault,
- Storefronts; Shopify, Wix and Woo Commerce | Speaker: Mark Kelso, Founder of Glaze Digital and Shopify ecommerce expert
- Choosing marketplaces for selling online; eBay, Amazon, Etsy, Facebook Shop, Instagram Shop | Speaker: Niamh Taylor, Director of Digital Twenty Four
Host: Emma Gribben, MD of Digital by Emma and Google Accredited Trainer across Europe
Date: 26th June 2019 | Time: 9.30am – 12.30pm
Location: Armagh – Market Place Theatre & Arts Centre
How Influencers Can Help Grow Your Business
Influencer marketing involves using key brand advocates to drive your message to the larger market in an organic way. It pinpoints people with large social followings who have sway over your target audience, then focuses marketing endeavors featuring those key influencers.
Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.
People trust what other people (as opposed to corporations or advertising) have to say. This is why influencer marketing has become such a powerful and effective marketing strategy.
The Influencer Marketing session will provide an introduction to all key elements needed in order to develop an effective strategy and drive results for your brand, product or service.
More details coming soon.
Date: Date TBC September | Time: 9.30am – 12.30pm
Location: TBC