Armagh City, Banbridge and Craigavon Borough Council

Transform Your Retail Business Through Digital Marketing

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Boost your retail business with new opportunities in digital marketing

Many consumers in the UK frequently purchase online so using digital marketing to reach new customers could give your business a significant boost. The Digital Retail Therapy Programme is designed to give you an overview of the opportunities that digital marketing can bring and develop digital skills within your retail business. 

This programme will offer an in-depth diagnostic audit of your business’ digital capabilities in addition to 2 days of one to one digital mentoring across:

  • Website marketing
  • Data and analytics
  • Social media marketing
  • Affiliate marketing
  • Email marketing
  • Display marketing
  • Mobile marketing
  • Geo-marketing tactics
  • Search engine optimisation
  • Per pay click (PPC) advertising

As an addition to 6 digital events that will be launched in June 2019, 60 retail businesses can apply* for an in-depth diagnostic audit of their business’ digital capabilities and also receive 2 days / 15 hours of one to one digital mentoring. As a result, the participating 60 businesses will have developed a bespoke focused digital marketing action plan with the aim of increasing sales and building digital capacity.

*subject to eligibility criteria. This is strictly a retail programme and only retailers with premises solely used for retail will be considered. 



Emma Gribben

Emma is an international digital marketing consultant and trainer working with start-ups, SMEs, brands and agencies in NI, ROI, UK, Dubai and Australia across digital strategy, website performance enhancement, social media, content marketing, SEO, email marketing, online PR and influencer marketing.

Emma has helped global businesses achieve impressive returns on digital marketing.


Niamh Taylor

Niamh is an award-winning digital marketing expert with over 18 years experience in marketing, both online and offline, across B2B, B2C and public sector. She is a digital specialist business mentor and has previously lectured for The Digital Marketing Institute Ireland.

Niamh is a regular guest speaker at conferences and delivers training on all areas of digital marketing. Her passion is helping companies get the results they need with tailored digital marketing strategies.

Carolyn henderson Digital 24 Belfast

Carolyn Henderson

As a specialist in Online Marketing for over ten years, Carolyn is passionate about all things digital. She is a multi-award winning digital marketer who dedicates her time to continually learning and growing in her field.

She has excellent analytical, creative and strategic skills.

She won CIM Retailer Of The Year, DANI Award for Best Online Strategy and Belfast Telegraph for Excellence in Marketing. She also won Best NI Blogger for her own blog – Forever Scarlett. 

Digital 24

Oisin O Murchu

Oisin is a talented digital marketer who gets stuck into all areas of digital, from blog writing and content creation to advertising and social campaigns. His analytical skills make him a pro at tracking online consumer behaviour, identifying opportunities to make more from your online campaigns and get a better ROI.

Digital 24 Team

Caroline O'Neill

Caroline is owner of DIGG Childrenswear in Dungannon. Caroline also pioneered DIGG for Success helping businesses to establish and utilise effective online social media marketing. She is a mentor for small businesses looking to grow their presence on social media. 

Digital 24 Digital marketing team

Meghan Semple

Meghan is a excellent marketing strategist with experience working with businesses to help them grow. Her passion for getting things done & helping small businesses thrive lead her to working with some extraordinary brands. 

She loves creating memorable experiences and helping businesses thrive through effective digital marketing strategies, always considering the entire user experience.

Digital 24 Digital retail team

Natasha Mackay

Natasha’s passion for all things digital coupled with her analytical skills help her to create powerful digital marketing strategies for our clients.

Her clients benefit from OCD levels of organisational skills, a genuine passion for teaching others about digital marketing, her good eye for design, and her obsession with social media analysis. 


Digital 24 Digital Marketing and Social Media Event NI

Maximise Your Online Potential: Sell More Online

This FREE event will provide a diverse range of retailers with insights around opportunities for digital retailing.

“No industry,” wrote Harvard Business Review at the close of 2018, “is failing faster than retail.” What the data shows however isn’t that retail is failing. Instead, it points to the now unignorable centre of commerce: customer choice – both offline and online. Modern customers want options to buy through multi-channels therefore traditional retailers need to know the many ways they can sell online.

This workshop will address the range of ecommerce channels retailers can use to succeed online by making clever decisions on where to sell. This event will address the changing face of high street retail, sharing tips and advice around ways to manage change in addition to providing delegates with practical information around online selling channels available to choose from including;

  • Custom built websites; platforms to choose from including WordPress, Magento | Speaker: Russel Crawford – Director at web agency Kobault,
  • Storefronts; Shopify, Wix and Woo Commerce | Speaker: Mark Kelso, Founder of Glaze Digital and Shopify ecommerce expert
  • Choosing marketplaces for selling online; eBay, Amazon, Etsy, Facebook Shop, Instagram Shop | Speaker: Niamh Taylor, Director of Digital Twenty Four

Host: Emma Gribben, MD of Digital by Emma and Google Accredited Trainer across Europe

Date: Completed  |  Time: Ended

Location: Armagh – Market Place Theatre & Arts Centre

Digital 24 Event Oh So Femme, Cathy Martin, Louise Rumball

Influence This – How To Utilise Influencer Marketing To Grow Your Business

‘Influence This’ is a FREE half-day conference, aimed at retailers, business owners, marketers, those who work with content, social media, or communications and relative newcomers who could benefit from a deeper understanding of the field. We are bringing together leading influencers and agencies for a series of conversations around influencer marketing.
You will hear from the movers and shakers in influencer marketing. They will give you ideas to move you and your brand forward.

Louise Rumball, one of the UK’s leading bloggers and founder of London, New York and Dubai based social media and influencer marketing agency, Chapter Three, is our keynote speaker for the day. She will be talking about ‘Getting the most from influencer marketing to grow your business”.  

Local blogger – Oh So Femme – with a following of almost 40k will be demonstrating some top performing content she creates on IGTV and Instagram for brands that she works with including Miss Pap, Powdernpout, Boohoo and Bellamianta.

The event will be hosted by leading influencer and CMPR model agency owner Cathy Martin – who will share her experience of working in the industry and provide insights into how best to approach communicating with influencers or their agents. Cathy will talk about NI Blogger Brunch and how you – as a small business – can get involved. 

The half day session will provide you with the necessary tools, knowledge and procedures to run a successful influencer marketing campaign at scale. The half day will cover: 
– How To Get The Most From Influencer Marketing 
– How To Track and Analyse your Campaign
– Get Creative with Your Influencer Campaign 
– Best Approach to Communicating with Influencers
– Amplify Your Influence 

9am Tea & Coffee & Bacon Bap Networking with event starting at 9.30am sharp. 

Date: 12th September 2019  |  Time: 1pm – 4.30pm
Location: Craigavon Civic Centre

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