Digital Retail Therapy Programme

Upcoming Events

Inspire, Innovate and Invest with New Opportunities in Digital Retail

This FREE event will provide a diverse range of retailers with insights around opportunities for digital retailing. Attendees will benefit from a panel discussion around latest opportunities in digital retail as well as a case study from a local retailer detailing their experience of bringing retailing across to digital platforms. Speakers will cover topics including websites and digital storefronts, retailer marketplaces and how to drive retail through social media.

Date: 24th April 2018  |  Time: 9.30am – 12.30pm

Location: Armagh City Hotel

Understanding Data for Your Retail Business Masterclass

This FREE workshop unlocks Google analytics so you can clearly see where your website traffic is coming from and why, transforming your website’s effectiveness.

Google Analytics is an incredibly powerful tool for all businesses with an online presence, and by the end of this workshop you’ll be comfortable reading, understanding and acting on analytics information.

You’ll be able to see at a glance where your website traffic comes from, and what this means for your company. Even more powerfully, you’ll be ready to use the data to improve your website’s effectiveness.

We’ll show you how often to check analytics, how to set goals and the most effective ways to implement analytics tools. So when you develop your digital strategy you can be confident you will see results.

Date: 10th May 2018  |  Time: 9.30am – 12.30pm
Location: Old Town Hall Banbridge

Social Selling Masterclass

This event will clearly demonstrate the many opportunities to sell through social media via Facebook Shop, Facebook marketplace, Pinterest, Instagram, Snapchat, LinkedIn and Twitter. 

Find out more about generating sales leads to your business through social profiles.

Date: 12th June 2018  | Time: 9.30am – 12.30pm Location: Craigavon Civic Centre

Tools to Boost Online Retail Leads and Sales

This event will share a range of free and paid for tools which retailers can use to develop better customer experiences. Tools include but are not limited to: user testing (what users do, Crazy Egg heat mapping, Click Tale click analysis), Live Chat (Olark, ZenDesk) Facebook Messenger, Integration of data capture forms on websites for eBooks, downloads and lead generation, and content tools that can be used to create more value for customers and generate leads. 

Date: 14th August 2018  | Time: 9.30am – 12.30pm Location: Marketplace Theatre, Armagh