Digital Retail Therapy Programme
Upcoming Events
Maximise Your Online Potential: Sell More Online
This FREE event will provide a diverse range of retailers with insights around opportunities for digital retailing.
“No industry,” wrote Harvard Business Review at the close of 2018, “is failing faster than retail.” What the data shows however isn’t that retail is failing. Instead, it points to the now unignorable centre of commerce: customer choice – both offline and online. Modern customers want options to buy through multi-channels therefore traditional retailers need to know the many ways they can sell online.
This workshop will address the range of ecommerce channels retailers can use to succeed online by making clever decisions on where to sell. This event will address the changing face of high street retail, sharing tips and advice around ways to manage change in addition to providing delegates with practical information around online selling channels available to choose from including;
- Custom built websites; platforms to choose from including WordPress, Magento | Speaker: Russel Crawford – Director at web agency Kobault,
- Storefronts; Shopify, Wix and Woo Commerce | Speaker: Mark Kelso, Founder of Glaze Digital and Shopify ecommerce expert
- Choosing marketplaces for selling online; eBay, Amazon, Etsy, Facebook Shop, Instagram Shop | Speaker: Niamh Taylor, Director of Digital Twenty Four
Host: Emma Gribben, MD of Digital by Emma and Google Accredited Trainer across Europe
Date: Completed | Time: Ended
Location: Armagh – Market Place Theatre & Arts Centre
Influence This – How To Utilise Influencer Marketing To Grow Your Business
‘Influence This’ is a FREE half-day conference, aimed at retailers, business owners, marketers, those who work with content, social media, or communications and relative newcomers who could benefit from a deeper understanding of the field. We are bringing together leading influencers and agencies for a series of conversations around influencer marketing.
You will hear from the movers and shakers in influencer marketing. They will give you ideas to move you and your brand forward.
Louise Rumball, one of the UK’s leading bloggers and founder of London, New York and Dubai based social media and influencer marketing agency, Chapter Three, is our keynote speaker for the day. She will be talking about ‘Getting the most from influencer marketing to grow your business”.
Local blogger – Oh So Femme – with a following of almost 40k will be demonstrating some top performing content she creates on IGTV and Instagram for brands that she works with including Miss Pap, Powdernpout, Boohoo and Bellamianta.
The event will be hosted by leading influencer and CMPR model agency owner Cathy Martin – who will share her experience of working in the industry and provide insights into how best to approach communicating with influencers or their agents. Cathy will talk about NI Blogger Brunch and how you – as a small business – can get involved.
The half day session will provide you with the necessary tools, knowledge and procedures to run a successful influencer marketing campaign at scale. The half day will cover:
– How To Get The Most From Influencer Marketing
– How To Track and Analyse your Campaign
– Get Creative with Your Influencer Campaign
– Best Approach to Communicating with Influencers
– Amplify Your Influence
9am Tea & Coffee & Bacon Bap Networking with event starting at 9.30am sharp.
Date: Completed | Time: Ended
Location: Craigavon Civic Centre
Choosing the right social media for your business
This FREE event is aimed at helping retailers choose the right social media channels to grow their business.
With over 42 million social media users in the UK, retailers can use a range of social media channels to reach new customers who would not typically venture to their bricks and mortar store. There are many platforms to choose from and these are constantly developing.
Retailers need to know how to choose the right channels for their business and be aware of recent changes and new ways to captivate their audiences through an array of tools and tactics.
In this workshop we will be discussing the reasons why retailers need to be present and active on social media and the top social media channels to consider for your business. We will be sharing tips and advice on improving your social media content, video content, promoting engagement and maximising your efficiency online.
– Choosing the best social media channels for retail: Facebook, Instagram, Snapchat, Twitter & Pinterest. | Speaker: Oisin O’Murchu, Digital Specialist at Digital Twenty Four
– Creating video content for social media: page posts, stories and live streaming. How to film content that looks professional, filming tips and tools to make it easy! | Speaker: Niamh MacAuley, Purple Dot Media
This will be an informal event with an opportunity for delegates to ask questions.
9am Registration, Tea, Coffee & Stone & Networking with event starting at 9.30am sharp.
Host: Emma Gribben, MD of Digital by Emma and Google Accredited Trainer across Europe
Date: Wednesday 6th November 2019 | Time: 9.30am – 12.30pm Location: Armagh City Hotel
To be confirmed.
Event details coming soon. Launching June 2019.
Date: TBC | Time: 9.30am – 12.30pm Location: